Link Spam Algorithms 2021

Link Spam Algorithms 2021

This image tell us about Google new Link Spam Update

Since 2016 Google has focused to improve the quality of link building that’s why Google has launched its Penguin Algorithm to punish those websites that are making spammy links. The main purpose of Google to launch all these algorithms is to make search engine quality better.

On 26 July 2021 Google announced to roll out their new Link Spam Update algorithm within 2 weeks. But it takes almost 4 weeks for Google to confirm it. Finally, on 25th August 2021, Google has launched its new algorithm that is Link Spam Update.

What is Link Spam?

Link spam comes in a variety of forms, as explained in the Google blog post linked above. The primary form is altering the URL of a blog post, forum post, tweet, or webpage to incorporate multiple links within the body of the post, without making those links clickable. This is not unusual. If you’re lucky, a link might be a hyperlink. Here’s a great example from a Link Redirect spam campaign, as described by Moz: The direct link in the example above links to, and is likely to be seen by many legitimate Amazon users. But what if a consumer happens upon a link like this, and clicks it? Well, they would be redirected to the URL and could be directed to a fraudulent account, potentially committing fraud, or purchasing fraudulent products.

The Link Spam Algorithm Update

Google links typically follow an adversarial model that attempts to create links that users don’t tend to click. So in the same way that spam is sent out with false or misleading content, Google will now also “reward” pages that tend to be well-researched, answer the user’s questions, or lead to their desired end. These kinds of pages can still be heavily penalized for links. New Pedigree In Link Networks Google has made a point of reminding marketers about the importance of reputation and validity over SEO strategy. Their new link spam model emphasizes the importance of understanding the quality of your website in order to maintain links from strong domains. Google has removed the link-based ranking factor of a reputation for SEO and advertising from their search algorithm.

Google Recommends for link type

Affiliate Links

According to Google Link Spam Update, Google has asked the website owner who is engaged in affiliate programs should give sponsored relationship tag to their link 

Rel=” Sponsored”


If website owners purchase paid link then they should mark their link as sponsored tag

Rel=” Sponsored” 

Guest Post

If any website owner accept guest post then they should mark their links as a no-follow tag

Rel=” Nofollow” 

How to Keep Your Links Safe

Below are my tips on how to keep your links safe, so that they won’t get flagged as links that are spam. Use a fixed link shortener. You can use a service such as TinyURL or if you wish to make your links shorter. Don’t publish hidden files on your site. Publishing files on your site that only your users can see won’t do you any favors. It will raise suspicions of you as a spammer. Use FastestPageSEO to keep your links safe. There you have it, a few ways to keep your links safe. Of course, keep in mind that Google does not limit its keyword scanning to the top 500 websites in the world, And also try to make your affiliate link or paid link sponsored by giving them a relationship tag.


Clearly, Google is doing its best to curb link spam, but this is never going to be a simple process for both Google and the internet as a whole. The good news is that this latest update from Google is more proactive in detecting link spam and in combating it, while also addressing spam in general. However, since Google can only do so much, you’ll always have to stay vigilant to keep up on any suspicious link activity.

You can also read about: Simple Way To Get Your Website in Google Discover Feed


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s