A Complete Guide to SEO

This image shows the detail structure of SEO.

SEO Overview

SEO is one of the most important parts of your search engine optimization algorithms that take into consideration things like page speed, mobile-friendly, internal linking, and so on. Since 2019 Google the most popular search engine starts indexing from mobile website mobile version of your website or blog and if it works correctly, it will rank you higher they also provided a great framework to make your blog or website more mobile-friendly which is called  AMP. 

The next very important thing about technical SEO and can help you run higher is your page speed. To check your website page speed you can use also the google tool called Google PageSpeed Insights, The next important thing that you can do to rank below position one so it’s position zero, is featured snippets there are three types of feature snippets and there are paragraphs, lists, and tables, that answer the question immediately.

So, for example, if someone is asking about “how to make pancakes” you just put the recipe and list of ingredients to make pancakes and it will be shown on the top. Another important thing about SEO from the technical perspective is to put to your website the site map especially if your website has a lot of internal links it will help crawlers to navigate through your website correctly. 

How SEO works?

Have you ever wonder how a search engine works? So, you are putting the query into the search box, and what happens next, and why you see some pages as a first, second, and some of them are on the other pages. So, when you put the query into the search box, search engines have something like crawlers, this is a kind of bots, that go through the internet and they gather information and index this information.

After that, search engines have special algorithms that take care of what should be displayed for you. And it takes into consideration different factors, like keywords, like domain authority, like mobile-friendliness, loading speed, and many, many more  And then you can see the search results that are the best for the query you asked, that is good quality, and that answers your question, or give you enough information. And that’s what search engine does, and optimization for search engine is taking into consideration all those factors, and adjusting our content, our website, or our blog to fulfill all those requirements and rank high.

What is On-Page SEO?

It’s all the activities that you can do on your website so you have control over them to improve your positions in the search engine. So talking about on-page SEO, you can think of UX optimization, so making the website more user-friendly, about the content quality about meta tags, internal linking and even loading speed of your page. 

Some of those aspects are also part of the technical SEO, but we will talk later about that. Search engines are smarter and smarter they know what is good quality content and they can check it they will select the most user-friendly response and for example,   if somebody asks about “how to tie a tie” and you will try to describe it with words as a text it probably won’t be shown because the more user-friendly way to show “how to tie a tie”   is to show images or video. If you want to hide rank in search engines remember to adjust your content and make it good quality. 

What is Off-Page/ Link Building?

link building is a   process of gathering good quality backlinks and you can do it in several different ways all that you need to do is to find a way to put your link somewhere. The first and one of the most popular ways to getting backlinks is through guest posts. 

What does it mean? It means that you can publish your post on some other platform publishing platform or blog but you need to agree with the platform owner that you can put there a do-follow link then you’ve got one backlink to your website. Another way to get backlinks for your website is to research through broken links of the website that are talking about the website’s subjective and email to the owner of that website and ask him if he can change the broken link for your website.

 The Technical SEO Audit Process

  1. Crawl budget optimization: The first is crawl budget optimization and what this means is that when Google crawls a website It has certain limitations as to how much time it will spend and how many pages it will crawl before it moves on to the next website So how you instruct Googlebot to crawl the website and particularly, which pages you? Instruct the Googlebot not to crawl in your website Will positively impact your crawl budget optimization
  2. Indexation: So indexation refers to the pages that Google stores in its index that have the potential to rank in search results and typically a Larger indexation mean more opportunity to rank, but that’s not always the case So sometimes a website may have too many pages indexed and the goal would be then to reduce the number of indexed pages Or we could have a case where? There is under indexation and our goal would be to increase the number of indexed pages for a website
  3.  Performance: the performance or the speed of the website and this has become over time an increasingly important factor, especially on mobile devices and we also look at the loading speed of all the key pages of a website in our technical SEO audit

You can also read about: What is Cumulative Layout Shift (CLS)? Understanding Google’s Core Web Vital Elementary.

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